It sounds wonderful to finally start a business and make money from it. That is why you’re reading this blog, isn’t it?

You want to start a business or have recently started one. You want to finally get on track to financial independence and freedom. But, you’re still unsure about how to choose the perfect business.

When I started my first business in 2007, if you had told me that I would one day speak, write and coach online as part of my business, I would have laughed my head off.

At that time, my idea of business was that it had to be something physical with lots of employees and we’d be selling a physical service or product(s).

Fast forward to today and I shake my head and ask myself, “What was I thinking?”

Well, such is life…and hindsight is 20/20 as they say!

Many successful professionals have a desire to own a part-time business or move from being employees into their own business. This desire may be strong, but unfortunately, few people act on it.

While fear does keep many people from starting businesses, there are others who don’t start because they don’t know which business is a good fit for them.

If you fall in this category, then you’re in luck because over the next 4 weeks, I will give you a step-by-step process for selecting the perfect business for you.

This is the same process I take my clients through and it’s also outlined in detail in my book 12 Weeks to Startup.

To start with, let’s explore elements of a perfect business for a working professional.

7 elements of a perfect business

1. You love what you do

You’re passionate about your business. It’s something that you can talk about all the time and never get tired of it. At the moment, either you aren’t aware that you can turn this into a business or you’re aware but don’t know how to.

2. You’re an expert or on the way to being one

People already recognise that you’re good at it. You may not have recognised it yet, but you’re probably doing it for free, as a hobby, or it’s part of your current job.

3. It’s easy to get started

Your business doesn’t require large sums of money at startup. You can start small and scale it up with time. Also, it’s easy for you to start the business in your part time. Finally, there are many other businesses you could start, but this is the only one that ‘speaks’ to your heart.

4. You have a natural inclination for this business

You have the skills, talent, knowledge or experience for this type of business or for more than one core process that makes this business successful.

5. You’re willing to do what it takes to get this ‘thing’ up and running.

Although you may struggle at the beginning, you’re patient because you know that good things come to those who wait while working on their business.

6. Your business fulfils a need or gap in the market

Being in business means making money. You make more money when you fill a specific gap in the market-place. This will also make your marketing easier and establish you as the go-to-business.

7. You get paid well

Working with or selling to your ideal customers makes business fun. They value what you provide, send you referrals, return to buy, and pay you well. What more could you want?

In essence, you perfect business incorporates some skill, talent, knowledge or experience that you already have. While you may be successful in other businesses, this is the one that will be the easiest one to start. It’s also the most fulfilling one over time.

In the next article, I’ll explore the first step to identifying the business that is best for you.


Click the links below to read the other parts in this series:

How to choose the perfect business for you Part 2 – Conduct a personal analysis

Choosing the perfect business Part 3 – Identify what you’re good at

Choosing the perfect business Part 4 – Decide which business to start

Image credit: iosphere at

12_Weeks Final

Are you ready to start your dream business?

It takes time to start a business and grow it to the level where you can comfortably quit your job.

What if you don’t have the time or money to wait?

Get a copy of my book 12 Weeks to Startup: How to Turn Your Skills, Talents, Knowledge and Experiences Into a Business” and have a running business within 3 months.

This book is for you if you’re feeling overwhelmed by the startup process. It’s also ideal if you don’t have the time to attend a comprehensive business startup program.

Depending on the nature of your business and the level of attention you give it, you can start earning from the business within 12 weeks.

This book, which is a self-coaching manual, outlines the exact steps I take my clients the first 3 months we work together.

Get this e-guide today and learn how you can start a business:

Caroline Gikonyo
Caroline Gikonyo

Caroline Gikonyo created her dream business and ran it as a solopreneur for 6 years. She then teamed up with 2 other coaches and formed Biashara 360 where she is now the Head of Coaching. As a Business Coach, she's been helping professionals start and grow successful businesses while reducing the time they spend working. You can find out more about her work at