About Create Your Dream Business

Welcome to Create Your Dream Business, a blog that helps professionals succeed in their businesses.

My name is Caroline Gikonyo and I'm a Life and Business Coach, speaker, author, and blogger.

From Researcher to Business Woman

Back in 2006, I had to decide between continuing in my profession as a social science researcher or go into business.

One thing I was sure of was that I was ready to get out of employment. Surprisingly, I wasn't scared about the shift because I had thought it out and it was the best option for me.

And so I handed in my resignation in January 2007 and left my job on 30th June 2007.

I opened my first business in November 2007 and it went under in April 2009. It took me almost 2 years to get over the shame, embarrassment, and shock of losing my business.

As I took time to get over the loss, I started exploring what else I could do without getting back into full time employment; starting with consulting as a researcher and moving into part time work as a personal development trainer.

One day, I read Brian Tracy's article on finding your true calling and used the exercise he outlined to identify what I had liked about all my previous jobs. My list had writing, training (and speaking), and mentoring my junior colleagues.

Within the same period I got a free coaching session and left the session thinking, "If this is how powerful coaching is, then I want to do this for the rest of my life!"

With more research, I got to find out that having a coaching practice would combine all my skills into one business

...and the rest is history...

It took all my courage to start a new business and one thing I was sure about was that I never wanted other women to go through the experience of losing a business in the way I had.

So I sought the help of a mentor coach who helped me create my first coaching program and set up my business model.

I launched my second business New Dawn Solutions in 2011 and have been helping women succeed in their lives, careers and businesses since then.

Lessons Learnt

  • Fear of failure or ridicule keeps a lot of people from getting into business.

  • 3 Ps for business startup success: Prepare, Prepare, Prepare!

  • Test your idea in the market and refine it before going full blast.

  • Shift from thinking like an employee and view your job as a business.

  • If you’re in business, don’t let fear of criticism keep you from marketing your business.

The worst thing someone can do is jump from employment into business without adequate preparation. Identify your ideal business and test it out. Grow it while still working before making the decision to quit your job.

- Caroline Gikonyo, New Dawn Solutions

Discover How You Can Start And Grow Your Business Even If You're Employed

The Create Your Dream Business Program Has 3 Components

  • 1

    Identify what you love and turn it into a business.

    You learn how to find the perfect business for you based on your sills, talents, knowledge, and experiences.

  • 2

    Tap into your unique marketing style and build your business around it.

    Most startup businesses fail because the founders fear, hate, or have no idea what to do about marketing. Marketing becomes a easier when you tap into your style.

  • 3

    Grow your business one customer or client at a time.

    It's always easier to sell to someone who's already bought from you before than it is to convince someone to buy from you for the first time. Take care of your customers and watch your business thrive.

Caroline Odhuno

As a result of the Create Your Dream Business program, I have now started an apparel business and I’m already selling back packs to customers. I have developed more confidence as a person and created my signature bag as well.

Caroline Odhuno Sling Rax

If you're struggling to start a business or have been in business, but your business is not making enough money, then you've come to the right place. You'll learn how to start or grow your business in your own unique way.

  • Become Confident about your abilities

  • Courageously go for your business dream

  • Take Control of your business


My Team

Besides offering 1-1 and group coaching programs, I've also partnered with other professionals who are passionate about advancing the involvement of women in business in Kenya. Helping you turn your dreams into a profitable business that allows you to live the life of your dreams is our main goal.

This team is made up of professional and business women who are in good standing in their respective fields. We all have a passion for personal and business growth and love helping our clients make more money, reduce the time spent working, and have more fun in their businesses.

  • Caroline Gikonyo

    As the Lead Coach, Caroline creates products that match the needs of our clientele and works closely with the Associate Coaches and Partners.

  • Coaches

    Associate Coaches who have used the CYDB program to create their own businesses so they have hands on experience in the program.

  • Business Building Team

    A team of marketing, legal, finance, marketing, IT and HR professionals to help you grow your business safely and affordably.

My Mission

I help women create and grow successful and fulfilling businesses. My clients become more confident, have more courage in business, and take full control of their lives and financial destiny.

Get Access to My Best Advice on Business Startup and Growth

Just enter your name and email in the form on the right to download your copy of the free report 5 Steps to Putting Your Business Growth on Autopilot and start receiving weekly business growth tips and resources.

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